Home > U210 The English Language: Past Present & Future
Question: Discuss the extent to which multimodality contributes to informalization and marketization in contemporary English texts.
Answer: Today English texts are becoming increasing multimodal; alongside the written language they usually also display some visual elements, whether it be photographs, cartoons, borders or fonts. Another trend that has been noted recently has been the crossing of borders between informal and formal English; particularly the use of informal English in formal situations and the increased level of ‘marketing English’ in everyday life. The English language is continuing to develop and adapt in different directions as demand requires it to, often in multiple ways: the increased levels of multimodality in texts today often contributes to the increased levels of informalization and marketization.
We can see examples of informalization throughout society in a whole range of situations; but one of the places where the change has been most dramatic is in the workplace:
“An important conte...(short extract)
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- Subject: English Language
- Course: U210
- Level: Degree
- Year: 2nd/3rd
- Mark: 67%
- Words: 1534
- Date submitted: January 12, 2009
- Date written: April, 2000
- References: No
- Document type: Essay*
- Essay ID: 73
