Question: Biographical analysis of Richard Branson
You are the Chief Human Resource Analyst at Interglobal Relations Corporation (IRC). You are required to conduct an exhaustive biographical analysis of a major player from the field of Politics, the Military, the business world or from the areas of the sciences, sport and humanities and contextualise it to the brief laid out below.
The brief for this task has come from the UN General Assembly.
A new planet has been discovered on the far side of the Sun, exactly in the opposite point on earth’s solar orbit. Sensors indicate that although having virtually the same environmental and geophysical features as the earth, the highest form of life there consists of flowering plants.
The UN has decided to embark four colony ships to this new planet. The trip will take about 4 years and 2000 souls will make the journey. A leader is needed who will take the ships their with supreme authority, and become the head of the governing council for three years after landing, before handing over to an elected successor.
Your chosen person can be living or dead, but must be from the 20th century. They must not be football, cricket or rugby players, coaches or managers. You must easure the abilities, achievements, weaknesses, knowledge and experience of your chosen candidate against a clear and realistic insight into the nature of the task, and the nature and background of the 2000 people who would form the expedition / new population.
Your report should be clear, concise and well structured. It should be about 1500 words (+-5%) excluding appendices. Your report should give clear indications about your chosen person’s experience, abilities and track record, which would give clear guidance as to their level of suitability for the post of Expedition Leader.
Assessment Criteria: Guidelines – please read carefully.
· Quality of presentation, layout, spelling, punctuation, grammar, correct use and construction of references and bibliography are all within the marketing remit. This is a level 2 Higher Education Module.
· You should demonstrate in your report as evidenced, a clear understanding and interpretation of the relationship between Leadership theory and the nature of the task and your choice of individual to be entrusted with it.
· Make sensible use of appendices.
Answer: In today’s business world Richard Branson now has an estimated personal wealth of 3 billion dollars. With many built up businesses in the UK this makes him one of the richest businessmen in the UK. His organisation Virgin Enterprise is worth billions, as a self-made businessman Richard Branson has determination, intelligence and self-confidence with the ability to drive. Richard’s key to being a successful entrepreneur comes from his natural ability to spot a potential development through what is known as a niche market. His competence in business allows him to develop a new venture through the delegation of teams with specific knowledge and experience of that particular field. In relation to the mission, although it may only require one main leader, it would be Richard’s natural business style to delegate a team leader who would assist in having knowledge and experience of scienti...(short extract)
To download the full answer, please Sign in or Register then make a payment or submit 3 of your essays.
- Subject: Business and Management
- Course: Tourism and Leisure
- Level: Degree
- Year: 2nd/3rd
- Mark: 71%
- Words: 1668
- Date submitted: May 10, 2011
- Date written: Not available
- References: Yes
- Document type: Essay*
- Essay ID: 3709
