Question: Online Marketing And Small Organisations.
Answer: Marketing online has really taken off within the last ten years, “One million homes have gone online in the UK during April 2000 and about 30% of the population now have access to the Internet from home, according to a survey from research group AC Nielson” (UK Internet use surges 2000). With marketing online becoming more and more popular, marketers have to keep up with changing trends and find new attractive ways to draw in consumers.
This report is being focused more towards the smaller businesses that use online marketing, “Online marketing helps present small businesses in a commercial manner but you can also draw in customers by allowing them to explore the site interactively”, (Benson 2004)....(short extract)
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- Subject: BSc Business Information Technology
- Course: Marketing
- Level: Degree
- Year: 2nd/3rd
- Mark: 64%
- Words: 12289
- Date submitted: December 01, 2010
- Date written: May, 2004
- References: Yes
- Document type: Dissertation
- Essay ID: 3522
