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Question: An Identification of Factors Affecting Employee Retention at a ‘Automotive’ Call Centre

Answer: This thesis is based around employee retention problems at ‘Automotive’ call centre, outsourced to XYZ Research.

Having identified issues concerning employee retention, recommendations will be suggested to rectify the situation.

This chapter will look into the company profile of both ‘Automotive’ UK and XYZ Research, the problem behind the thesis and the aims and objectives to be addressed.
1.1 Company Profile

‘Automotive’ are a multinational automobile manufacturer with several successful brands in their portfolio, namely AAA, BBB and CCC. Their mission statement is best described;

“To deliver an outstanding customer experience in everything we do”.

This excellent customer experience is based around high expectations of quality in terms of both product and service. Although appendices three to five clearly highlight ‘Auto motive’s success in terms o...(short extract)

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  • Subject: Business and Management
  • Course: Business
  • Level: Degree
  • Year: 2nd/3rd
  • Mark: 82%
  • Words: 12879
  • Date submitted: March 12, 2009
  • Date written: April, 2005
  • References: Yes
  • Document type: Dissertation
  • Essay ID: 942

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