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Question: P5: Interpret findings from the research presenting them clearly in an appropriate format.
Unit 10: Market Research in Business
Business BTEC Diploma Level 3
City of Bristol College

Contents
Introduction 2
How old are you? 2
What is your gender? 3
Have you got GCSE in English and Math? 3
What are you studying at the moment? 3
What grades are you aiming to achieve? 3
Where did you hear about the course? 3
From a scale of 1-10 how determined are you to do the course? 3
Are you working? (Full time/part time/none) 3
What is your ethnicity? 3
Do you have a disability/learning difficulty? 3
Do you need student support? 3
What makes you interested in the level 3 business studies course? 3
Conclusion 3

Answer: In this report I am going to be interpreting my findings from the data I have gathered from P4 and illustrate these findings using visual layouts. I am also going to be analysing my findings and making appropriate recommendations for each of these findings.

In our market research age is very important as the target market we are specifically aiming at are the students of the first years of business. These are students who are between the ages of 16-18 years.

The reason in which why we decided this is because we only wanted to interview the students who were closer to our year and find out how they thought of the course running at the moment. This is in order to find out if they wanted to continue to study the level 3 business course for their following year after.

As this was a good method which we chose to do, I would recommend that we should have interviewed students of all ...(short extract)

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  • Subject: Business Studies
  • Course: BTEC Level 3 Diploma in Business
  • Level: A-Level
  • Year: Not applicable
  • Mark: Not available
  • Words: 1960
  • Date submitted: June 01, 2014
  • Date written: Not available
  • References: No
  • Document type: Essay*
  • Essay ID: 5789

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