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Question: Unit 10: Market Research in Business
Business BTEC Diploma Level 3
City of Bristol College
P1: Describe types of market research.
P2: Explain how different market research methods have been used to make a marketing decision within a selected situation or business.
M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations.
P3: Plan market research for a selected product/service using appropriate methods of data collection.
M2: Explain the reasons for choosing the particular method of data collection for a selected product/service.
Answer: P1: Describe types of market research
Executive Summary P1
In this report I am going to describe different market research methods then discuss how different market research methods have been used to make a marketing decision within a selected situation or business I will then explain how different market research methods are appropriate to assist with different marketing situations.
Types of Market Research Methods
Primary market Research
Primary market research is information that comes directly from the source which in our case is the customers, you can gain this information yourself or hire someone else to get this research for you, and the information can be in the form of surveys, focus groups and interviews.
Here are the different types of Primary market research methods.
ยท Observation-This types of primary research involves watching your potential customers to ga...(short extract)
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- Subject: Business Studies
- Course: BTEC Level 3 Diploma in Business
- Level: A-Level
- Year: Not applicable
- Mark: Not available
- Words: 3457
- Date submitted: June 01, 2014
- Date written: Not available
- References: No
- Document type: Essay*
- Essay ID: 5788
