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Question: Compare and contrast the ‘social mission’ (Topic 2) and the Frankfurt School (Topic 3) approaches to mass communication and culture. What do these approaches have in common, and where do they diverge? (approximately 800-1000 words).

Answer: To understand mass communication and culture, it is important for us to look into a range of theoretical approaches to facilitate a clearer understanding. In this essay, I will discuss the distinct similarities and differences between the ‘social mission’ and the Frankfurt School approaches to mass communication and culture, along with substantiating examples to support the arguments.

The ‘social mission’ approach refers to an idealist concept of culture that draws its views and ideas from the work of Arnold and Leavis....(short extract)

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  • Subject: Sociology
  • Course: Social Theory
  • Level: Degree
  • Year: 1st
  • Mark: 65%
  • Words: 1050
  • Date submitted: May 05, 2008
  • Date written: Not available
  • References: Yes
  • Document type: Essay*
  • Essay ID: 3203

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