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Degree Level Media Studies Essays

Question: Should The BBC continue to receive large amounts of public money through the licence fee?

Answer: The BBC was founded by John Reith in 1922 following a vision for an \"independent British broadcaster able to educate, inform and entertain the whole nation, free from political interference and commercial pressure\", differentiating it from unregulated commercial radio of the US, and the rigidly controlled state broadcasting in The Soviet Union. It wasn\'t until 1927 that the BBC became public, r......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Research Portfolio - Gossip Girl

Answer: Gossip Girl is an American teen TV drama series based on a book of the same title written by Cecily von Ziegesar. It first appeared on a small screen on the 19th of September 2007 and continues with its third series on American The CW channel. It tells the story about privileged group of teenagers of Manhattan’s elite attending private school in New York City’s Upper East Side. Narrated by omn......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Whilst the Uses and Gratification’s method of audience research marked a considerable advance over previous, more mechanistic models of audience research, it was still fundamentally flawed by its adherence to similar theoretical traditions. What are these traditions, and why did they ultimately limit the success of the approach?

Answer: First of all it is important to describe the mechanistic paradigm which was prevalent before the emergence of the Uses and Gratification’s model. This approach was characterised by the hypodermic needle model of media effects. This approach likened any media to a hypodermic needle delivering its message direct to a passive simple audience, who swallowed the meaning whole and as intended. Ther......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: To what extent did the “Cwl Cymru” phenomenon change perceptions of contemporary Welsh culture? How profound have these changes been?

Answer: I shall look at this question with respect to how it totally changed global views of Wales. I start by looking at Wales and what was to define it before the advent of Cool Cymru. This will serve to fully define the hugely different perception and state of welsh culture before and after Cool Cymru came into being, and also the events that led up to its occurrence. I will then look at Cool Cymru its......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Narrative, genre, and discourse always carry the traces of other contexts and any text can be read in terms of such traces, which constrains its meaning along with the constraints of the immediate context.

Answer: Narrative genre and discourse do always carry the traces of other contexts and the text can be read in terms of such traces. Narrative genre and discourse are all frames of intertextuality, which is a form of context. All other forms of context; society, culture, language and ideologies are all forms of intertextuality.......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Critically discuss the merits and limitations of the ‘Effects Tradition’ in media audience research. Draw on at least two theorists in your answer.

Answer: The effects of mass media on individuals in society are something that is a constant topic of debate. With continuous technological advancements the range of media available to the public is indeed increasing on a large scale. The effects of mass media on individuals, the majority of the time tends to be depicted in a negative nature.......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Only a critical political economy approach can adequately explain how the media work today. Discuss this statement with reference to two of the following: advertising; news and current affairs; television; radio; newspapers; or magazines.

Answer: To accept such a statement requires an absolute disregard for all other media studies theories and models. The word ‘only’ in the statement will play an essential part in the overall discussion of the statement, as it is the inclusion of this word which turns the question from objective to subjective. Without the ‘only’, the statement would seem quite feasible and approachable, but with it......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: It has been argued that film and video censorship in Britain cannot be explained simply in terms of the policies and activities of the British Board of Film Classification (BBFC). What other factors need to be taken into account?

Answer: There are many factors other than the policies and activities of the British Board of Film Classification (BBFC) that are taken into account when censoring a film. A film censor has to shield the strong-from the strong. He has to protect the public from the excesses of the film industry, and the industry from the intolerance of the public, the effects of censoring a film have to be considered b......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: ‘Mass media audiences are hapless dupes of the culture industry’ – discuss.

Answer: In a world where the media is apparent in every corner of our live, where the average adult watches over 4 hours of television per day (Stip – 1997: 1), is bombarded by up to 3000 adverts daily (Twitchell 1996: 3), regularly reads either tabloid or broadsheet newspapers, a variety of magazines, and listens to the radio and browses the internet, it is not surprising that some social scientists su......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

Question: Is journalism a profession? What arguments and evidence would you put forth to support or deny any claim that journalism has to being a profession?

Answer: Journalists play an intrinsic part of the media landscape, which in turn reflects and influences society. However, as a profession it is different to comparable occupations. Accountants, lawyers, teachers and doctors are expected to undergo unique, specific and vigorous training processes. The very nature of their occupations requires high levels of knowledge and skills, which their respective ......(short extract) to download the full answer, please Sign in or Register then make a payment or submit an essay

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