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Question: How do managers decide when their marketing strategies need modifying?

Assignment #3. Group Project Group 3
International Marketing MKTG 330

Table of Contents
Introduction 3
“Some companies implement a global strategy that uses similar promotional messages and themes to market the same product around the world”. 4
Kellogg 5
Coca Cola 6
Product Adaptation 7
Kraft- Oreo Cookie 7
Mc Donald’s 9
P&G Ltd - Gillette Razors 10
Communication adaptation 12
Gillette 13
Conclusion 15
Works Cited 16

Answer: Introduction
Globalization affects everyone at a local level. The particular way in which globalization affects us should help indicate the required behaviour when you decide to expand your product market globally. When marketing a product globally managers will have to decide when and how to modify their company's Marketing Strategy to have success in the region the product is being offered. Where ever the selected product may be presented, a company will have to either make physical changes through Product Adaptation or change their marketing campaign to suite the local culture. Regardless of the option taken by the managers for their company, the general goal after deciding to market internationally is to create a global product amidst all the globalization that is taking place. Success in the global arena will mean expansion for the company and a strong brand due to the products su...(short extract)

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  • Subject: Business and Management
  • Course: Management
  • Level: Degree
  • Year: 2nd/3rd
  • Mark: Not available
  • Words: 3596
  • Date submitted: January 08, 2019
  • Date written: April, 2014
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8587

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