Home > DE100 Investigating Psychology 1

Question: TMA 04 Promoting logos using evaluative conditioning: a psychological investigation.

Content
Abstract
Introduction
Method
Design
-Participants
-Materials
-Procedure
Results
Discussion
References
Reflection

DE100 Investigating psychology 1

Answer: Abstract
The study explored whether the principles of evaluative conditioning can be used to make a new educational channel logo more attractive to the audience. In the experiment, all the participants watched a slide show; either one which included the DE100 IPTV logo paired with a positive image or a neutral image. After which they were asked to complete the response form stating whether they liked the DE100 logo or not. Half of the participants viewed the DE100 IPTV logo paired with a positive image of graduating students, with the other logos paired with random images (experimental condition) and the other half viewed the DE100 IPTV logo paired with random images (controlled condition). It was found that the more participants who viewed the DE100 IPTV logo paired with a positive image, said they liked the logo, compared to those participants who viewed the DE100 IPTV logo paired wit...(short extract)

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  • Subject: Psychology
  • Course: DE100 Investigating Psychology 1
  • Level: Degree
  • Year: 1st
  • Mark: Not available
  • Words: 2123
  • Date submitted: February 11, 2020
  • Date written: March, 2019
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8787

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