Home > DE100 Investigating psychology 1

Question: TMA 04 DE 100 Project report
Part 1: Write the Discussion section, Abstract and references for the DE 100 project report and compile and submit the whole report. [Word count 2383]

TMA 04 Part 2: Reflective component [Word Count 157]

DE100 Investigating psychology 1

Answer: TMA 04 DE 100 Project report Part 1: ABSTRACT
The study was conducted to investigate how evaluative conditioning could affect the participants’ opinion whether liking an education channel logo or not. The purpose was to investigate to what extent the logo would affect participants’ opinion in the case that this would be paired with a positive image instead of neutral ones.
During the experiment, half of participants had to watch a slide show in which the IPTV logo was paired with a positive image of graduating students (experimental condition) whilst the other half watched a slide show in which the IPTV logo was paired with random images instead (control condition).
It was found that there was a significant difference between the experimental and control conditions in terms of how many participants reported liking the logo. Therefore, the experimental hypothesis is accepted. The...(short extract)

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  • Subject: Psychology
  • Course: DE100 Investigating psychology 1
  • Level: Degree
  • Year: 1st
  • Mark: 77%
  • Words: 2540
  • Date submitted: January 15, 2020
  • Date written: April, 2019
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8786

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