Home > DD102 Introducing the social sciences

Question: TMA 03 Part 1: Essay Plan. [Word count 243]

TMA 03 Part 2: Describe the argument that advertising constraints individual identity. [Word count 1225]

TMA 03 Part 3: Outline one or two examples of something your tutor highlighted from TMA 02 as requiring improvements and describe how you used this feedback in your preparation and work. [Word count 103]


[Please use this essay as an example to learn from and do not copy. As long as you do not copy, reading the work of other students is an ethical and proven educational technique that can guide and improve your own academic writing. It is intended only to help students understand the academic writing style and content that is expected of them by teachers, tutors and other educators.]

Answer: TMA 03 Part 2: In this essay I will describe the argument that advertising constraints individual identity. Firstly, I will define what both advertising, individual identity and consumer society mean in the context of this argument. Secondly, I will identify and outline different concepts that support the argument that advertising constrains identity. To do this I will draw upon the works presented by Zygmunt Bauman who outlines that contemporary society is divided into two groups of consumers – the ‘seduced’ and the ‘repressed’ (Hetherington and Harvard, 2019, P.125). I will also use Zukin’s theory that consumption is “our most creative and controlled behaviour” (Harvard ad Revill, 2019, P191). Lastly, I will identify different types of advertising how they impact individual identity.

Identity is defined as “a person’s own idea of who she or he is: ‘the real m...(short extract)

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  • Subject: Social science
  • Course: DD102 Introducing the social sciences
  • Level: Degree
  • Year: 1st
  • Mark: Not available
  • Words: 1768
  • Date submitted: August 11, 2019
  • Date written: June, 2019
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8712

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