Home > DD102 Introducing the social sciences

Question: TMA 03 Part one – Essay plan

TMA 03 Part two - Outline the argument that advertising makes and remakes a consumer society. (1107 of 1250 words)

TMA 03 Part three – Outline one or two examples of something your tutor highlighted from TMA02 as requiring improvement and describe how you used this feedback in your preparation and writing of TMA03. (100 of 100 words)

Answer: TMA 03 Part two - This section of the assignment requires me to look into the claim that advertising makes and remakes consumer society. To begin with, in order to support this claim, I need to establish the meaning of the terms ‘consumer society’ and ‘advertising’. In broad terms “Advertising is the action of calling public attention or trying to persuade people to buy a product or service”. (Cambridge Dictionary 2017) The use of advertising in consumer society is common practice nowadays as a means to promote products or services. In order to understand the claim that advertising has an effect on consumer society it’s important to know what is meant by the term itself. According to the Oxford Dictionary (2017) consumer society is ‘where the buying and selling of goods is the most important social and economic activity in society’. Advertising can also reflect society...(short extract)

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  • Subject: Social Science
  • Course: DD102 Introducing the social sciences
  • Level: Degree
  • Year: 1st
  • Mark: Not available
  • Words: 1207
  • Date submitted: August 09, 2017
  • Date written: June, 2014
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8091

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