Home > B322 INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES

Question: TMA 01 DEVELOPING ENTREPRENEURIAL IDEAS.

B322 INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES


Table of Contents
Question 1
The proposed service
The target market
Main benefits:
Personal and organisational qualities to ring this idea to market:
Question 2
Competitive environment
Innovation
Benefits to target market
Skills required for launching the idea
Appendices
Appendix 1: Porter’s ‘Five Forces’ Model applied to ‘Get Creative’
Appendix 2: STEEP analysis
Appendix 3: Product benefit analysis
Bibliography

Answer: Question 1
The proposed service is an entertainment package event that schools, charities, holiday organisations and families can book for their children to attend. The event is designed with younger children in mind, offering them a chance to attend a ‘real life royal ball’ with princes and princesses to dine and dance with. The main events will be held annually in various locations across Great Britain. The event can also be used at holiday destinations as an incentive to attract more families to their tourist destinations, increasing returns on their investment to the business. Charities, such as make a wish foundation and other hospice type charities would be able to use the service at discounted prices or at no cost if there was enough take-up. The innovation gap analysis indicates that there is a significant gap in the market, however, more research needs to be done to investi...(short extract)

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  • Subject: Business and Management
  • Course: B322 INVESTIGATING ENTREPRENEURIAL OPPORTUNITIES
  • Level: Degree
  • Year: 2nd/3rd
  • Mark: Not available
  • Words: 1970
  • Date submitted: November 30, 2017
  • Date written: December, 2014
  • References: Yes
  • Document type: Essay*
  • Essay ID: 8200

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